Peter Rabbit

Peter Rabbit is a fictional animal character in various children's stories by English author Beatrix Potter. A mischievous, adventurous young rabbit who wears a blue jacket, he first appeared in The Tale of Peter Rabbit in 1902, and subsequently in five more books between 1904 and 1912. The six books by Potter featuring Peter Rabbit have sold over 150 million copies.

Spin-off merchandise includes dishes, wallpaper, painting books, board games and dolls. In 1903, Peter Rabbit was the first fictional character to be made into a patented stuffed toy, making him the oldest licensed character. Peter Rabbit appears as a character in several adaptations, including the television series The World of Peter Rabbit and Friends (1992–1998) and Peter Rabbit (2012–2016), and the live-action/animated films Peter Rabbit (2018) and Peter Rabbit 2: The Runaway (2021).